A recent research study found that 48% of business-to-business salespeople are afraid of making cold calls. Sadly, salespeople who are afraid of making cold calls have trouble hitting their quotas, are more stressed, and are likely making less money than their counterparts who don’t share this phobia.
Read the full article at Harvard Business Review:
https://hbr.org/2019/02/getting-over-your-fear-of-cold-calling-customers
