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Sales Process or Results? What’s more important?

In sales you have two things: The sales process and the sales result. The sales process is everything you do (build a relationship, identify problems, solve problems and ask for the order) and the sales result is every thing the prospect does (buy or not buy).

Read the full article and Tom Hopkins’ blog:
http://www.tomhopkins.com/blog/guest-blogger/sales-process-results-whats-important

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